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Sammy Hagar To Address Business Execs

Sammy Hagar, the former lead singer of Van Halen and solo star in his own rite, will give a different performance in April. He will be addressing a room full of business execs on marketing.
Over the years Hagar has been building his own brand of Tequila called Cabo Wabo. The brand is now one of the most desired Tequila brands in the USA. In fact, it is now the #2 premium brand of Tequila in the United States.
Sammy Hagar first started his Tequila brand to sell at his nightclub Cabo Wabo, in Cabo San Lucas, Baja, Mexico. His brand uses 100% weber blue agave, baked in wood-fired adobe ovens and double-pot distilled the old-fashioned way. The RedRocker's Reposado tequila has been barrel-aged in oak casks for 4 to 6 months.
Hagar will talk Tequila over lunch April 29 at the Branded Entertainment Summit at the Beverly Hilton, Beverly Hills, California.
He says "tequila will be served".
By Paul Cashmere (

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